About Us

I am a copywriter who is passionate about construction and the built environment. Early in my career, I was Vice President of Conswtruction Lending and Commercial / Residential Real Estate Lending for several banks. Packaging the “story” of a project was always key for a builder, developer, or investor to obtain a loan more easily, find additional investors, and promote the finished building to buyers or tenants.

I became more interested int he actual creaqtion of a project: from sourcing and negotiating the land, procuring the entitlements, and managing the construction, to the ads and leasing upon receipt of the Certificate of Occupancy, so I became a real estate developer, consultant, and licensed onstrusction supervisor. Sustainability and environmental stewardship have become more important, so I obtained my LEED AP and National Green Building Professional Designations and was a HUD certified multifamily green reservations trainer.

We are now seeing corporations and manufacturers in other industries pursue green building designations or sustainable building practices for their corporate real estate and often want to communicate their environmental stewardshp to internal and external stakeholders.

I am a Past President of the Builders and Remodelers Association of Greater Boston, as well as a former state director of the Home Builders Association of Massachusetts and Alternate Director of the National Association of Home Builders.

I am a graduate of Andover (Phillips Academy Andover) and the University of Pennsylvania with a thesis on Resort Development in Mexico.

My LinkedIn profile is https://www.LinkedIn.com/in/FeleciaElias/